Promoting Your Translated Book Effectively

So… your audiobook has been completed… now how do you advertise it? I thought I’d put together five ideas for you to use as you start to think about promoting your translated novel. Let’s take a look!


Guest post frequently and strategically.

Guest blogging is one the best ways to increase visibility, gain influence in your genre or topic and draw targeted readers to your online ‘bookstore’ or author site. Try finding sites that will put you in front of your foreign language audience.

Design or a book cover that sells in that Country.

Commission a professional to design a cover that is not only striking, but clear and readable even as a small thumbnail. Make sure your title and blurb are in the right language!

A Foreign Language Book trailer.

Show your creativity, humour and personality. Try to avoid the jacket-flap blurb over a photo montage, and consider incorporating your overall message and brand. If you don’t feel you have the skills to create a book trailer that steals the show, you can hire a company to make one for you–just do a little cost analysis first to see if the marketing benefits outweigh the price tag. Just make sure that any audio clips are in the right language too!

Old Fashioned Advertising

Set up a Google Adwords account, or try Facebook or blog ads. Other advertising options include sites like BookBub or EReader News Today.

 Identify Your Audience

This is a vital step in the promotion and marketing of your book, and–if done right–will make the rest of the process infinitely easier. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Remember to target your book to the country it was translated for.


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