With the holidays approaching there’s plenty of marketing to be done. I thought I’d throw together several ideas and share them with you. Try them out… you may find that these tips help increase your sales over the season!
Take advantage of holidays, special occasions, annual events, and seasonal stories.
A good strategy for promotion is to look for special days or occasions you can connect your book to. The most obvious one for writers is the Christmas season. Hitch your book to one of them and use it to gain sales.
Think beyond book reviews.
Don’t get me wrong. Book reviews are definitely important. But don’t stop there. Your novel deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone.
More on the Media…
Most radio stations are looking for interesting interviews and the author of a newly published book has a good chance of getting on air. You need a publicity letter which says something interesting or controversial about the book and off you go. If you have the budget you can use a professional PR company to target radio and TV programs.
Free and Easy…
Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for free. Think of this as the equivalent of letting people browse through your book at a bookstore.
The Beauty of Email Marketing
Very few authors are using email marketing today to build their fan base. Progress that it’s easy to make headway with this valuable marketing tool. Fact is, email marketing is many times more effective than Facebook and Twitter combined. How can you turn your back on that?