Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads – and it goes on.
It might seem like holiday marketing is out of control. But here are some ideas you can put in place to help sell your books over the holidays.
Host A Readers Dinner!
If you have some really loyal readers, you can say a special thank you at the holidays by taking them out to a lunch or dinner.
Hold a 12 Days of Christmas Sale
To keep people shopping throughout the holiday season, you can host a special sale where people can get your books at a special price during the twelve days leading up to Christmas. You can even throw in some fun themed days to really get people into the spirit.
Decorate Your Website
Even if you only do business online, you can still show off your holiday spirit. Add some holiday inspired decorations to your website, like snowflakes, a flying Santa, ornaments and more. If it feels good… do it!
Give Away Stocking Stuffers
For those shoppers who are trying to finish off their holiday shopping, little stocking stuffers can be a real attraction. You can give them away with each purchase or offer them at a discounted rate for people who spend a specific amount on other items.
If you plan on sending out holiday cards to your reader base, you can also make those stand out by sending them out early.