You’ve just picked up your rave review from Kirkus. You now have a credible review to share with the world… but… what do you do next? How do you effectively promote your review? Just having the review isn’t going to increase sales… but promoting it may… Let’s look at some ways to make use of a Kirkus review.
Email it to Your Followers:
If you’ve got an email list of readers, and you’re promoting sale on a republished or new work, use your review as a way to entice these people to buy your book.
On Your Book Listing:
When book buyers look at your reviews, they’re already intrigued by your premise, title, writing style or book cover. Now they’re simply looking something to tell them to click buy. Placing your review on your Amazon book listing may be that final reason to click buy.
On The Back of your Book:
Consider using at least one review blurb on your book cover, as well as several on the back cover of your book. This extra motivation may be the key to convincing your readers to press the buy button.
A tweet with a blurb review, like, “One of the great stories of this year” – attributed to a credible source like Kirkus is infinitely more sellable than virtually any other. Remember to place a link to the page where your book is actually sold, not your website.
Add it to Your Website:
Readers often visit author websites to find out more about them prior to making a purchase. This is especially true for writers authoring a series, since taking on a series is potentially a major time investment. Credible book reviews on those sites can go a long way toward convincing readers to spend more time with your characters. So, put blurbs front and center, where they can’t be missed. If you’re confident in the entire review, you can add a link to a page where the entire review is posted.
Use As Needed:
It’s common to find yourself right up against a publication deadline, with little time to wait for book reviews as you race to get the book out to your readers. In this case, it’s okay to use previous reviews so long as you do it ethically and accurately. If you have prior praise for your craft in general, you can curate this list under the title “Praise For….” Just make sure you don’t misrepresent the facts, or make it seem as if reviewers of past stories are validating this particular story.